How To Jumpstart Your Business with Speaking & Podcast Guesting | Anastasia Lipske

How to Grow Your Brand Through Speaking and Podcast Guesting: Expert Insights from Anastasia Lipske

In today’s noisy digital world, one question keeps surfacing for business owners, consultants, authors, and entrepreneurs: How do I build real authority and visibility without breaking the bank?On this episode of The KAJ Masterclass LIVE, I sat down with Anastasia Lipske, a podcast and speaker booking expert and the founder of Access Speakers. With over 1,600 successful bookings under her belt, Anastasia shared deep insights into why podcast guesting and public speaking remain two of the most effective marketing tools today—especially for those whose product is themselves.

Let’s break down some of the key takeaways from this insightful conversation—and how you can turn them into action.

1. Podcast Guesting Is the New Sample Advertising

Think of guesting on podcasts or speaking for free as the modern-day version of "try before you buy." According to Anastasia, “It’s one of the most authentic ways to let people get a feel for who you are, what you do, and how you deliver value.” For service-based professionals, this is gold. You’re not selling—you’re sharing. And in that space of genuine communication, trust is built.

Takeaway:Stop waiting until everything’s perfect. Start speaking. Share your expertise. Let people hear your voice.

2. The Real ROI Comes from Being Intentional

One of the biggest gaps Anastasia sees? A disconnect between expectations and preparation. While many clients want visibility, few understand the level of responsibility that comes with it. “We book you. That’s our job. But it’s your job to show up, deliver value, and maximize every opportunity.”

Takeaway:

Treat every speaking or podcast guest spot as a marketing asset. Promote it. Repurpose it. And don’t forget to build relationships with hosts.

3. Quality Over Quantity: The Access Speakers Model

Anastasia’s agency takes a refreshingly curated approach: vetting every show, personalizing every pitch, and ensuring the guest is a good fit before a booking happens. No mass emails. No one-size-fits-all. “We care deeply about host–guest alignment,” she said, and that’s why hosts often welcome her guests warmly.

Takeaway:

If you’re working with a booking agency, make sure they care about fit as much as frequency. It's not just about getting booked—it's about getting booked right.

4. Why the One-Pager Matters (And What Most People Get Wrong)

A well-crafted speaker or podcast guest one-pager can open doors—but many professionals miss the mark. “It’s not a business brochure. It’s a speaking brochure,” Anastasia explained. Focus on your value to the audience, not just your credentials.

Takeaway:

Use testimonials that highlight your presence as a speaker or guest. Include engaging topic titles and questions that showcase what you can bring to a conversation.

5. Host–Guest Relationships Matter More Than Ever

One of the most important lessons Anastasia shared was simple: respect the human element. She pointed out that agencies often disappear after a booking, but her agency stays engaged and shows gratitude. This matters—to hosts and guests.

Takeaway:

Don’t just be a “guest”—be a collaborator. Build relationships with your hosts. Follow up. Say thank you. The long game is relationships, not just reach.

Your Voice Has Value—Let It Be Heard

This episode was more than just a masterclass in booking strategy. It was a reminder: speaking and guesting aren’t about selling. They’re about connecting. Educating. Inspiring. If you’re building a personal brand or business, there’s never been a better time to get behind the mic or on a stage.

Ready to take the next step?

If you’re a business professional, author, or consultant looking to expand your reach, consider how speaking and podcast guesting can support your goals.And if you’re seeking visibility through intelligent media—we’re here to help you grow.

Apply to be a guest on [The KAJ Masterclass LIVE] or explore a spot on The Author’s Voice with KAJ.

Let’s build something meaningful, together.

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